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Gareth Herschel
Research Director
Atlanta, GA USA
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Years of Experience
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15 years at Gartner
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17 years IT industry
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Roles and Responsibilities
Gareth Herschel is the lead analyst on the use of analytics to drive improved business performance in the area of customer relationships.
Today's analytical enterprise uses metrics to improve (not just track) performance, employs predictive analytics to drive better decisions, and applies social network analysis and text mining to improve understanding of customer segmentation, value and satisfaction across the marketing and customer service channels.
Previous Experience
Previously, Mr. Herschel trained as a business analyst in finance and logistics functions of IT companies.
Professional Background
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IBM, Business Strategy and Modeling Analyst, 1 year
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ICL, Logistics Analyst, 1 year
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Education
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Degree (honors), business administration, University of Bath, England
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Title
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Publish Date
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Author(s)
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The Gartner CRM Vendor Guide, 2010
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13-Aug-2010
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Jim Davies, Michael Maoz, Adam Sarner, Ed Thompson, Gareth Herschel, Gene Alvarez, Johan Jacobs, Michael Dunne, Sharon A. Mertz, John Radcliffe, Drew Kraus, Matthew Goldman, Robert P. Desisto, Denise Ganly, Twiggy Lo, Steve Cramoysan, Carol Rozwell, Kimberly Collins, TJ Singh, Chris Fletcher, Tsuyoshi Ebina
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First Steps for Social CRM: The Gartner CRM Team's Perspective
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20-Jul-2010
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Adam Sarner, Michael Dunne, Kimberly Collins, Jim Davies, Ed Thompson, Michael Maoz, Johan Jacobs, Chris Fletcher, Gene Alvarez, Gareth Herschel
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Magic Quadrant for Social CRM
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29-Jun-2010
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Adam Sarner, Ed Thompson, Jeffrey Mann, Michael Dunne, Jim Davies, Chris Fletcher, Gene Alvarez, Gareth Herschel, Michael Maoz
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CRM in 2020: The Gartner CRM Team's Perspective
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06-Apr-2010
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Jim Davies, Ed Thompson, Michael Maoz, Kimberly Collins, Michael Dunne, Johan Jacobs, Chris Fletcher, Gene Alvarez, Adam Sarner, Matthew Goldman, Gareth Herschel
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Clarifying the Many Meanings of "Analytics"
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31-Mar-2010
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Gareth Herschel, Bill Hostmann, Nigel Rayner, Andreas Bitterer
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