CRM Summit Agenda
Actionable Advice and Fresh Ideas to Initiate, Reinforce and Optimize Your CRM Strategy
For many organizations, investment in CRM is either on the agenda for the first time or back on the agenda with new leadership. But in the wake of a recession projects need to be focused and able to deliver a measurable ROI. Gartner CRM Summit will provide lessons from the past, suggest ideas on how to get started, and explore how to design, deliver and track a rewarding customer experience.
As organizations struggle to differentiate themselves through their product or service offerings, it is their approach to CRM and the customer experience that can make a fundamental difference. A relentless focus on generating new ideas and embracing innovative concepts is an essential requirement for true CRM optimization. At CRM Summit, you'll have access to the latest research, advice, strategies and technologies that will shape the future of your customer relationships.
Gartner Analysts Adam Sarner, Gareth Herschel, and Michael Maoz discuss the importance of CRM Implementations.
Event Tracks
Comprehensive Tracks Organized by Project Maturity Level
Whether you're new to CRM or a "master", a business strategist or an IT leader, the conference tracks provide you with both actionable advice and fresh ideas to initiate, reinforce and optimize your organization's CRM strategy:
Plenary Sessions
Presented by both Gartner analysts and invited guest speakers, these presentations offer the very latest topical updates and actionable insights on the subjects most critical to your organizational development and innovation.
Case Studies & Roundtables
Presentations From Senior IT and Business Executives
Case Study sessions highlight leading organizations' own valuable experiences, including the technologies and solutions adopted in their own environments. Roundtable sessions provide an additional opportunity to interact with the presenters and peers. Presenting organizations include:
Gartner Analyst One-on-One
Schedule a One-on-One Meeting With a Gartner Analyst
These meetings allow you to sit down with a Gartner analyst in a private consultation to explore solutions to your IT issues and challenges. All registered attendees have the exclusive opportunity to speak directly with one Gartner analyst in a private 30 minute One-on-One meeting.
Solution Showcase
This conference helps you develop a 'short list' of technology providers who can meet your particular needs. We offer you exclusive access to some of the world's leading technology and service providers in variety of settings:
- View demos
- Attend Solution Provider sessions
- Join in the Networking Receptions for informal relationship building
Meet innovative technology and service providers at the forefront of CRM.
Customize Your Agenda
Targeted Sessions to Meet Your Unique CRM Needs
The CRM Summit agenda offers a full range of technology-focused sessions on CRM architectures, technology platforms and applications. However, CRM is not just about technology, it's a combination of policies, processes, and strategies. The CRM Summit also offers sessions focused on the business implications of CRM.
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